Reading email has been the #1 activity on smartphones for a long time, and with the growing adoption of responsive email design, the smartphone is boosting conversion rates. Many businesses believe that email marketing is dead due to the rise in social media. However, when implemented correctly, email marketing will:
Build your brand / Keep you top of mind
Increase sales while saving you money
Build relationships and customer loyalty
Unlike direct mail, email marketing is easily trackable and results can be measured quickly. While social media is important for customer service and branding exposure, email is still a tried-and-true marketing channel that shouldn’t be overlooked.